Nettwerk and Palm Canada team up for mobile music downloads
Nettwerk Records and mobile computing leader Palm Canada today announced a digital music alliance that will allow select Palm customers to download free digital music, screen images and videos by more than ten Nettwerk artists, including Sarah McLachlan, Barenaked Ladies, Swollen Members, and The Be Good Tanyas.
The exclusive Nettwerk-to-Palm channel achieves a dual goal: to create a dynamic content offering for Palm customers, and to establish a digital footprint for Nettwerk artists among Palm Treo 650 smartphone and Palm LifeDrive mobile manager users - a demographic typically defined as over 25 years old, frequent Internet users, and optimistic about new technology and entertainment vehicles - characteristics consistent with the leading music consumers in Canada.
